What is happening in the brain when we drink too much alcohol, get high on ecstasy or experience road rage? Emotion, says internationally acclaimed neuroscientist Susan Greenfield, is the building block of consciousness. As our minds develop we create a personalized inner world based on our experien[...]

If you've ever wondered what effect video games have on your children's minds or worried about how much private information the government and big companies know about you, ID is essential reading. Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never[...]

How does the human brain produce your private world? In this groundbre aking exploration, neuroscientist and author Susan Greenfield demystif ies the private life of the brain. She examines the physical basis of our emotions and searches for the answer to one of the most enduring m ysteries in moder[...]

Locked away remote from the rest of the body in its own custom-built casing of skull bone, with no intrinsic moving parts, the human brain remains a tantalising mystery. But now, more than ever before, we have the expertise to tackle this mystery - the last 20 years have seen astounding progress in[...]

Locked away remote from the rest of the body in its own custom-built casing of skull bone, with no intrinsic moving parts, the human brain remains a tantalising mystery. But now, more than ever before, we have the expertise to tackle this mystery - the last 20 years have seen astounding progress in [...]

Discusses the all-pervading technologies that now surround us, and from which we derive instant information, connected identity, diminished privacy and exceptionally vivid here-and-now experiences. In the author's view they are creating a new environment, with vast implications, because our minds ar[...]

In the near future, humanity has experienced a great schism. The larger part is ruled by instinct and pleasure: they are ageless, beautiful yet wholly dependent on technology designed by previous generations to sustain them. Having no social structure or self-consciousness to speak of, to the minori[...]

This work contains a Foreword by Baroness Susan Greenfield, Director, Royal Institution of Great Britain, Fullerian Professor of Physiology, Senior Research Fellow Lincoln College and Honorary Fellow, St. Hilda's College, University of Oxford. This practical, concise and up-to-date guide is ideal as[...]